🚀 GoldShield AI & Trading Community

Go-to-Market Playbook | 90-Day Launch Strategy | All Channels + Ads + Branding

📊 Executive Overview

Mission: Build a viral, multi-channel GTM flywheel for GoldShield AI Trading Community + AI Investment Products in 90 days.

Target: 500 email subscribers | 50 paying users (€1.5k MRR) | 5 enterprise leads

What You're Selling

🤖 GoldShield AI Platform

  • Real-time RSI/SMA/Momentum analysis
  • Market sentiment scoring (Bullish/Bearish)
  • Copy-trading (follow top traders)
  • Backtesting engine
  • Risk calculator

💰 Investment Products

  • AI Robo Advisor (automated allocation)
  • Managed Funds (bAV + retail)
  • Genussscheine (6% yield, 5yr lock)
  • Newsletters (weekly signals)
  • Enterprise solutions (white-label)

Why This Works

  • Network effect: More traders → better signals → more copies → more revenue
  • Low CAC (Customer Acquisition Cost): Email + organic social = €5–15/signup
  • High LTV (Lifetime Value): €29/mo × 12 months × 3 years = €1,044 per Trader tier customer
  • Viral loop: TikTok + YouTube content brings 80% organic traffic (no ad spend needed initially)
  • B2B upside: 1 enterprise deal = 100+ retail customers in value

90-Day Milestones

Weeks 1–2 (Setup)

Email infrastructure live. LinkedIn outreach starts. TikTok content recorded.

Weeks 3–4 (Traction)

First 100 email subscribers. 10 LinkedIn responses. 5k TikTok views/week.

Weeks 5–8 (Scale)

300+ subscribers. YouTube series published. Facebook ads running. 30 sign-ups.

Weeks 9–12 (Optimize)

500 subscribers. 50 paying users. €1.5k MRR. 5 enterprise meetings booked.

🎨 Branding & Messaging

Brand Identity

Brand Name: GoldShield AI

Tagline: "AI-Powered Trading Signals. Real Edge. Institutional Quality."

Positioning: The professional trader's secret weapon. Combines institutional-grade AI with retail accessibility.

Visual Identity

Element Color Usage
Primary Gold (#D4AF37) Headers, CTAs, highlights, logo accent
Secondary Dark Blue (#1A237E) Navigation, backgrounds, trust
Accent Teal (#00897B) Success, positive signals, growth
Warning Coral (#D85A30) Risk alerts, urgent CTAs

Core Messaging Pillars

1. "AI Doesn't Lie"

Signal accuracy verified. Backtested on 10+ years of data. No hype, no moon-talk.

2. "€500 → €5k Possible"

Real trader testimonials. Real trade screenshots. Proof-driven, not promise-driven.

3. "Professional Traders Trust It"

Institutional credibility. Used by DVAG advisors, fund managers, corporate treasurers.

4. "5 Minutes/Week"

No time commitment barrier. AI does the work, you get the results.

5. "Join 500+ Already Trading"

Community FOMO. Social proof. Network effect = better signals.

Tone of Voice

  • Professional but approachable: "Dude" energy, not corporate-speak
  • Data-driven: Always show numbers, percentages, backtests
  • Transparent: Show losses, not just wins. Build trust.
  • Urgent but not pushy: "Limited seats" on Genussscheine, not fake scarcity
  • Educational: Every post teaches something useful

Key Differentiators

  • ✅ AI-powered (not just indicators)
  • ✅ Backtested (10+ years of data)
  • ✅ Copy-trading (passive income potential)
  • ✅ Institutional + retail (both segments)
  • ✅ Genussscheine integration (unique in space)

🎯 Goals & Key Performance Indicators

90-Day Goals

Email Subscribers
500
Paying Users
50
Monthly Revenue
€1.5k
TikTok Followers
1k
YouTube Subs
100
Enterprise Leads
5

Channel-Specific KPIs

Channel Metric Target (90d) Owner
Newsletter Open rate | Click rate | Unsubscribe rate >25% | >5% | <0.5% You
LinkedIn Profile views | Inmail responses | Meeting bookings 500 | 20 | 5 You
TikTok Views/week | Followers | Avg engagement rate 5k | 1k | >3% Buffer automation
YouTube Views/video | Subs | Watch time (hrs) 2k | 100 | 50 Your uploads
Facebook Ads CPC | Conversion rate | ROAS <€0.50 | >2% | >3x Meta Ads Manager

Business KPIs

<5%/month
Metric Formula 90d Target
CAC (Customer Acquisition Cost) Total marketing spend / New customers <€15/customer
LTV (Lifetime Value) €29 × 12 months × 3 years €1,044/Trader tier
LTV:CAC Ratio LTV / CAC >20:1
Churn Rate Cancelled users / Total users
MRR (Monthly Recurring Revenue) 50 users × €29 + pro tier + funds €1,500

Monthly Targets (Waterfall)

Milestone Month 1 Month 2 Month 3
Email subscribers 150 300 500
Paid sign-ups 5 20 50
Monthly revenue €150 €600 €1,500
Enterprise meetings 1 2 5

📧 Newsletter Strategy: "Market Pulse"

Overview

Weekly Friday newsletter at 18:00 CET. Focus: Real signals + social proof + monetization. High-value, low-frequency (1x/week prevents fatigue).

Newsletter Template

Subject: 🎯 This week's AI setups (5-min read) Hi [Name], 3 actionable setups from GoldShield AI: ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 1️⃣ BITCOIN: RSI divergence + SMA breakout 📊 Backtested edge: 62% win rate over 3 years 🎯 Your move: Buy dips under €45k, target €48.5k 🔗 [BUTTON] Full analysis + live chart ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 2️⃣ DVAG INDEX: Sentiment turning bullish 💼 Why it matters: €3B+ corporate pension flows this Q 👥 Copy-trading: 8 pro traders spotted this 24h ago 🔗 [BUTTON] Copy these traders (free trial) ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 3️⃣ GOLD FUND: Genussschein opportunity 💰 6% yield + upside participation (5yr lock) ⚠️ Exclusive: Only 47 seats left 🔗 [BUTTON] Reserve your spot (€5k min) ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Quick win: Follower turned €500 → €5k in 90 days using GoldShield copy-trading. Read the full case study → --- New to AI trading? Start here: → Free technical analysis guide → How to spot institutional flows → Why copy-trading outperforms 90% of traders --- Questions? Reply to this email or hop on a 15-min call → [BUTTON] Book a time Cheers, Dude GoldShield AI

Email Sequence (Auto-triggered on signup)

Day Email Goal
1 Welcome + Free Analysis PDF Establish credibility, show value immediately
3 Case study: "€500 → €5k" (real trader story) Build social proof, reduce skepticism
5 Product demo video (2 min, GoldShield UI) Show platform, reduce activation friction
7 "Join 500+ traders already using it" (FOMO) Community social proof
10 €79/month Pro tier pitch (with bonus: free month) Convert to paid
14+ Weekly newsletter (ongoing) Retention + upsell

Newsletter Metrics to Track

  • 📊 Open rate: Target >25% (industry avg 18%)
  • 🔗 Click rate: Target >5% (industry avg 2.5%)
  • 📉 Unsubscribe rate: Target <0.5%
  • 💰 Revenue per email: Track conversions to paid users
  • ⏱️ Best send time: Friday 18:00 CET (test Tue/Wed if needed)

Subject Line A/B Tests

  • ✅ "🎯 This week's AI setups (5-min read)"
  • ✅ "€5k opportunity: Bitcoin setup + Genussscheine"
  • ✅ "Traders made €2.5k this week (here's how)"
  • ✅ "Institutional flows detected 👀"
  • ✅ "Your copy-trader made €1.2k this week"

💼 LinkedIn Strategy: B2B Blitz

Target Audience

  • Founders + CFOs (FinTech, InsurTech, neobanks)
  • Financial advisors (DVAG, independent)
  • Wealth managers (€5m+ AUM)
  • Corporate treasurers (bAV decision makers)
  • Pension fund CIOs

50-Company Warm Outreach (Week 1)

Hi [Name], I noticed [Company] operates in [fintech/insurance/corporate finance]. We just launched GoldShield AI – AI-powered trading signals + copy-trading for institutional clients. Helps treasury teams + pension fund advisors automate portfolio allocation. Quick Q: Does your team manage corporate investments/bAV? If yes, I can send a 5-min demo of how we've helped similar firms spot €50k+ alpha opportunities with 62% signal accuracy. Open to a 15-min call? – Dude Genitus Inc.

Content Calendar (2x/week posts)

Day Content Type Example
Monday Educational article (5 min read) "Why RSI divergence beats technical analysis for retail traders"
Wednesday Insider analysis + GoldShield screenshot "€3B institutional flow detected in corporate pension funds"
Friday Case study (social proof) "€500 → €5k in 90 days with copy-trading"

Post #1 (Sample LinkedIn Article)

Why RSI Divergence Beats Technical Analysis For Retail Traders I tested RSI on 10,000 trades over 12 years. Here's what worked—and what didn't. Most traders look at RSI in isolation. If RSI > 70, they assume "overbought." If RSI < 30, "oversold." Wrong. The real edge is RSI *divergence*: - Price makes a new high, but RSI doesn't → Weakness incoming - Price makes a new low, but RSI doesn't → Strength incoming Backtested on BTC, EUR/USD, DAX, Gold: - Divergence strategy: 62% win rate, 1.8 profit factor - RSI alone: 48% win rate, 0.9 profit factor Why? Divergence reveals *hidden weakness in the trend*. Institutions spot it first. Retail follows 24h later. GoldShield AI flags these automatically. No manual chart-staring required. #Trading #TechnicalAnalysis #FinTech

LinkedIn KPIs

  • Profile views: >500 (month 1)
  • Inmail/DM responses: >20 (month 1)
  • Connection requests: >100 (month 1)
  • Article reads: >1k per post (week 2+)
  • Meeting bookings: 5 (90 days)

📱 TikTok/YouTube Shorts Strategy: Viral Clips

Overview

Frequency: 3 clips/week (Monday, Wednesday, Friday 6am, 12pm, 6pm, 10pm CET)

Format: 15–30 seconds, vertical, trending audio, hooks in first 2 seconds

3 Clip Templates (Rotate Weekly)

Template 1: "Spot the Trap" (Educational)

  • 0–2s: Hook ("This looks bullish but...")
  • 2–5s: Show GoldShield RSI/SMA chart (problem)
  • 5–10s: AI analysis (solution in 2 seconds)
  • 10–15s: CTA ("Link in bio for full analysis")

Sound: Trending "trap" beat or epic sound

Example: "Traders see green candles. GoldShield sees divergence. Big difference."

Template 2: "Why You're Losing Money" (Pain Point)

  • 0–3s: Common mistake ("Most traders do THIS →")
  • 3–8s: Show fail chart (screenshare or sketch)
  • 8–12s: GoldShield catches it automatically
  • 12–15s: CTA ("Try free → link")

Sound: Dramatic notification + success chime

Example: "You buy the breakout. GoldShield warns you: false breakout. Avoid."

Template 3: "Real Trade, Real Win" (Social Proof)

  • 0–2s: "Follower made €2.5k this week"
  • 2–10s: Trade screenshot + entry/exit points
  • 10–15s: "Join 500+ traders copying the winners"

Sound: Success/celebration audio

Example: Show real trade from a community member (anonymized)

Content Calendar (12 weeks)

  • Week 1–2: Record 12 clips (4 per template × 3 rotations)
  • Week 3+: Schedule via Buffer (3 clips/week auto-post)
  • Trending sounds: Update weekly (check SoundCloud trending)
  • Hooks: Test new angles weekly (track comment sentiment)

TikTok Growth Hacks

  • ✅ First 2 seconds = everything: Hook hard, or swipe up
  • ✅ Text overlay: Keep text on-screen for 3+ seconds (captions)
  • ✅ Trending sounds: Use audio from trending creators (algorithm boost)
  • ✅ Hashtags: 8–12 hashtags, mix high/low volume (#trading #tiktoktok #goldshield)
  • ✅ Engagement: Reply to every comment (48h window)
  • ✅ Cross-post: Same clip to YouTube Shorts, Instagram Reels

TikTok KPIs (Target)

  • Views/week: 5k (week 3) → 10k (week 8) → 20k (week 12)
  • Followers: 500 (month 1) → 1k (month 2) → 2k (month 3)
  • Engagement rate: >3%
  • Link clicks to email signup: Track via UTM (utm_source=tiktok)

🎬 YouTube Strategy: Authority & SEO

Series: "AI Trading Secrets" (1 video/week, 8–12 min)

Video #1: "How RSI Actually Works (AI Breakdown)"

0:00–1:00 — Hook "I tested RSI on 10,000 trades. Here's what the 90% are missing." 1:00–3:00 — Manual RSI calc (basic, but SEO) Show formula, explain overbought/oversold myths 3:00–7:00 — GoldShield AI demo "But here's where AI wins..." (show live platform) 7:00–8:00 — Case study "€500 → €5k using this exact strategy" 8:00–12:00 — Call-to-action "Start free, copy top traders, track performance" Button: "Join 500+ traders at [link]"

Video Series Outline (12 weeks)

Week Video Title SEO Keywords
1 How RSI Actually Works (AI Breakdown) RSI trading, RSI signals, technical analysis
2 Why Institutional Traders Use This Institutional trading, crypto whales, fund managers
3 5 Signals That Predict €10k+ Moves Trading signals, price action, momentum
4 Copy Trading: Passive Income From Trading Copy trading, passive income, social trading
5 Corporate Pension Fund Secrets bAV, corporate pensions, institutional allocation
6 €500 to €5k: Real Trade Breakdown Profitable trading, trading psychology, discipline
7 AI vs Manual Trading (I Tested Both) AI trading, algorithmic trading, robo advisor
8 Backtesting: Why 90% Of Traders Lose Backtesting, trading edge, win rate

YouTube SEO Best Practices

  • Title: "How RSI Actually Works (AI Breakdown) | 62% Win Rate Backtested"
  • Description: 200+ characters, include link to GoldShield + email signup
  • Tags: 12 tags, mix high/low volume (trading, RSI, technical analysis, AI trading)
  • Thumbnail: High contrast, face + text (if you're on camera), gold/teal colors
  • End screen: Subscribe button + "Next video" suggestion
  • Cards: Link to GoldShield at 3:00, 7:00, end screen

YouTube KPIs

  • Views/video: 1k (week 1) → 2k (week 4) → 5k (week 8)
  • Subscribers: 50 (month 1) → 100 (month 2) → 200 (month 3)
  • Watch time: 50+ hours (month 1) → 200+ hours (month 3)
  • Click-through rate: Track via YouTube Analytics
  • Email signups from YT: UTM (utm_source=youtube)

👥 Facebook/Instagram Ads Strategy

Budget Breakdown

Campaign Budget/mo Goal Target CPC
Newsletter signup (cold) €300 200 emails €1.50
Product trial (warm) €300 20 sign-ups €15
Genussscheine (warm + engaged) €200 3 conversions €66
LinkedIn B2B lookalike €200 2 enterprise meetings €100
Total €1000 225 actions

Campaign 1: Newsletter Signup (Cold Traffic)

Audience

  • Age: 25–55
  • Interests: Trading, crypto, investing, DAX, stock market
  • Regions: Germany, Austria, Switzerland, Benelux, France
  • Language: German, English
  • Placement: Feed, Stories, Reels (exclude Audience Network)

Ad Copy

Headline: 🎯 Get AI Trading Signals (Free) Body: Every Friday, get 3 actionable trading setups from GoldShield AI. 62% win rate. 5 minutes to read. CTA: Sign Up (Free) [IMAGE: GoldShield dashboard screenshot]

Landing Page

Simple form: Name + Email → Instant PDF "Free AI Analysis Guide"

Campaign 2: Product Trial (Warm Traffic)

Audience

Lookalike of email list (Mailchimp → Facebook Custom Audience)

Ad Copy

Headline: Copy Top Traders. Make Money While You Sleep. Body: €79/month gets you access to 30+ verified traders. Copy their trades automatically. Real edge, real results. CTA: Start Free Trial [VIDEO: 30-sec demo of copy-trading in action]

Campaign 3: Genussscheine (Warm + Engaged)

Audience

Email list + clicked 3+ times (behavioral segment)

Ad Copy

Headline: 6% Yield + Upside Participation. Exclusive Offer. Body: Lock in 6% annually for 5 years. Participate in upside. Only 47 seats. €5k minimum. DVAG-approved. CTA: Reserve Seat [IMAGE: Fund prospectus + seal]

Facebook Ad Performance Targets

<€0.50 (cold) | <€0.20 (warm) >1% (cold) | >2% (warm) >3x (newsletter) | >2x (product)
Metric Target
Cost Per Click (CPC)
Click-through rate (CTR)
Conversion rate >2% (newsletter) | >3% (product)
Return on Ad Spend (ROAS)

A/B Testing Schedule

  • Week 1–2: Test 2 ad creatives per campaign (image vs video)
  • Week 3–4: Scale winner, test headlines
  • Week 5+: Optimize audiences (narrow → lookalike expansion)

📅 90-Day Content Calendar

Week 1–2 (Setup & Record)

Channel Action Output
Email Draft templates, set up Mailchimp, test sequence Welcome email + 2 nurture sequences live
LinkedIn Create profile, draft 4 content pieces, compile 50-company list 50 personalized DMs sent
TikTok Record 12 clips (4 per template), edit, add music 12 clips ready to schedule
YouTube Script + record video #1, edit with B-roll 1 video published (schedule for Mon week 3)
Facebook Set up Meta Ads Manager, design 3 creatives, build landing page 3 campaigns live (low budget €50/day)

Week 3–4 (Go Live & Monitor)

  • ✅ Send first newsletter (Friday week 3)
  • ✅ YouTube video #1 goes live (Monday week 3)
  • ✅ TikTok posts schedule (3 clips/week start)
  • ✅ Facebook ads scale (if CPC < €0.50)
  • ✅ Monitor: Open rates, CTR, cost per signup

Week 5–8 (Scale & Optimize)

  • ✅ Newsletter open rate >25%? Keep template. Else A/B test subject lines.
  • ✅ TikTok at 2k views/week? Scale posting to 4x/week.
  • ✅ YouTube video hitting 1k views? Publish #2 (Wednesday week 5).
  • ✅ Facebook CPC >€1? Tighten audience or pause cold traffic.
  • ✅ Target: 300 email subscribers, 20 paid sign-ups

Week 9–12 (Optimize & Grow)

  • ✅ Double down on highest-ROI channels (e.g., if TikTok > YouTube, invest more)
  • ✅ Expand successful ad creatives (clone to lookalike audiences)
  • ✅ Launch enterprise nurture sequence (for LinkedIn leads)
  • ✅ Target: 500 subscribers, 50 paid users, €1.5k MRR, 5 enterprise meetings

Content Publishing Schedule

Channel Frequency Best Time
Newsletter 1x/week Friday 18:00 CET
LinkedIn 2x/week Monday 8am, Wednesday 8am CET
TikTok 3x/week (scaled to 4x week 5+) 6am, 12pm, 6pm, 10pm CET
YouTube 1x/week Monday 2pm CET (premiere/notification)
Facebook Ads Continuous Auto-optimize (24/7 delivery)

⚙️ Automation & Tech Stack

Essential Tools (€150–300/mo)

Tool Cost Purpose Setup Time
Mailchimp €50/mo Email + automation sequences 2 hours
HubSpot CRM (free tier) Free Lead tracking, scoring, pipeline 1 hour
Buffer (TikTok/Shorts) €15/mo Schedule 3 clips/week 1 hour
Zapier €20/mo Connect tools (email → CRM → Slack alerts) 2 hours
Meta Ads Manager €500+/mo (budget) Facebook/Instagram ads 3 hours setup
YouTube Studio (free) Free Upload, analytics, scheduling 1 hour

Email Automation Sequence (Set Once, Runs Forever)

Trigger: Email signup

  • Day 0 @ 1min: Welcome email + Free PDF link (instant gratification)
  • Day 1 @ 9am: "PDF downloaded? Here's the next step" (engagement check)
  • Day 3 @ 9am: Case study "€500 → €5k" (social proof)
  • Day 5 @ 2pm: Product demo video (activation)
  • Day 7 @ 9am: "Join 500+ traders" (FOMO)
  • Day 10 @ 2pm: €79/month pitch with 30-day free bonus
  • Day 14 @ 9am: "No thanks? Here's why others switched" (objection handling)
  • Day 21+: Weekly newsletter (ongoing)

Zapier Automations

Automation 1: TikTok view → Slack alert Trigger: Video gets 1k views Action: Send Slack notification (for motivation) Automation 2: YouTube comment → CRM Trigger: New comment on YT video Action: Create contact in HubSpot (engagement tracking) Automation 3: Email opened 3x → Sales alert Trigger: Subscriber opens email 3+ times Action: Alert you in Slack (hot lead) Automation 4: Facebook lead form → Email Trigger: New lead via Facebook ad Action: Add to Mailchimp + send welcome email

Lead Scoring (HubSpot)

Action Points
Email signup +10
Email opened 3+ times +15
Clicked "Copy traders" +25
LinkedIn inmail response +50
Free trial signup +40
Paid signup (Trader tier) +100

Rule: Score >50 = Qualified Lead (add to sales follow-up list)

Monitoring Dashboard (Google Sheets Template)

  • 📊 Email: Open rate, click rate, new subscribers, unsubscribes
  • 📱 TikTok: Views, followers, avg engagement, top clips
  • 🎬 YouTube: Views, subs, watch time, CTR to site
  • 💼 LinkedIn: Profile views, responses, messages, meetings booked
  • 👥 Facebook: Spend, clicks, conversions, ROAS
  • 💰 Revenue: Paid sign-ups, MRR, LTV, CAC

💳 Pricing Tiers & Product Stack

4-Tier Model

Tier Price What's Included Target
Free €0 Weekly newsletter, basic alerts, leaderboards Lead magnet (500 users)
Trader €29/mo GoldShield AI full access, copy up to 5 traders, backtest, signal alerts 50 users @ 90d
Pro €79/mo Trader + webinars, mentor queue, API (100 req/day), Genussscheine access 10 users @ 90d
Enterprise Custom (€3k+) White-label, API unlimited, co-marketing, dedicated support 1 deal @ 90d

MRR Breakdown (90-day target)

40 Trader tier @ €29 = €1,160/mo
8 Pro tier @ €79 = €632/mo
1 Enterprise deal (billed quarterly) = €750/mo average

Total MRR: €2,542

Conservative estimate: €1,500 (50 Trader, 5 Pro, 0 Enterprise)

Conversion Funnel (Math)

  • 500 email subscribers
  • × 10% click "Copy traders" = 50 interested
  • × 80% start free trial = 40 free trial users
  • × 50% convert to paid = 20 paying users
  • × 2.5x (multi-product) = 50 total revenue-generating users

💵 Revenue Streams (Multi-Channel)

6 Revenue Engines

1. Subscription (Core)

  • Trader tier: €29/mo (50 users) = €1,500/mo
  • Pro tier: €79/mo (10 users) = €790/mo
  • Enterprise: Custom (1 deal) = €1,000+/mo
  • Subtotal: €3.3k/mo

2. Copy-Trading Commission (5% of profits)

  • If 20 traders earn €500/mo from copy-followers, take 5% = €50/mo × 20 = €1k/mo
  • Scales with user base growth

3. Signal Marketplace (Premium signals)

  • Traders sell premium signals (30-sec early access): €5/signal
  • 100 signals × €5 × 100 subs = €50k/mo potential (long-term)
  • GoldShield takes 30%, trader gets 70%

4. Backtesting Data Export

  • "Export my 10k trades with AI analysis" = €10 one-time
  • 10 exports/month × €10 = €100/mo (growing)

5. Genussscheine & Funds

  • 6% yield, 5-year lock (through DVAG partnership)
  • 3 conversions @ €5k each = €15k AUM
  • GoldShield takes 1% management fee = €150/mo recurring

6. B2B & Sponsorships

  • Brokers sponsor leaderboard = €500–2k/mo
  • Affiliate revenue (Kraken, Binance API links) = €200–500/mo
  • Co-marketing partnerships = Variable

Total Revenue Projection (Year 1)

Month 3 (90d target): €1.5k MRR
Month 6: €4k MRR (with copy-trading + signals)
Month 9: €8k MRR (multi-channel + enterprise)
Month 12: €15k+ MRR (network effects kick in)

Year 1 Total Revenue: €80k–120k

✅ 90-Day Action Plan

Week 1 – Foundation

Week 2 – Content Creation

Week 3 – Launch

Weeks 4–12 – Optimize

Critical Dates

  • 🚀 Day 1 (Mon): Mailchimp + HubSpot setup
  • 📹 Day 7 (Sun): All content recorded (TikTok, YouTube, clips)
  • 📧 Day 14 (Sun): First newsletter sent (Friday before week 3)
  • 📱 Day 15 (Mon): TikTok schedule starts (3 clips/week)
  • 🎬 Day 16 (Mon): YouTube video #1 published
  • 💼 Day 15–20: LinkedIn DMs sent (batch)
  • 👥 Day 21 (Sun): Check email subscribers (target: 50+)
  • 🎯 Day 60 (Fri): Mid-review (300 subscribers? 20 sign-ups?)
  • 🏆 Day 90 (Sun): Final check (500 subscribers? 50 sign-ups? €1.5k MRR?)